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| May 27, 2017

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General Driving Safety (Amazing Ad Campaign)

General Driving Safety (Amazing Ad Campaign)
Kiernan Hopkins

It seems like it’s hard to find a new way to tell drivers to be more careful, but this ad from New Zealand manages to do just that.

The public-service announcement, from NZ Transport Agency, dissects an accident by freezing the moment before impact. A man who pulled out of an intersection too fast pleads for his life and that of his son. The request falls on deaf ears, though. “I’m going too fast,” replies the driver of the oncoming car. The point: Other drivers make mistakes, too, so be careful.

As is often the case, however, the ad isn’t totally original. Redditors point out that a road-safety ad from a few years ago in Thailand took a similar creative approach, albeit with a much lighter touch:

 

Found here: http://mashable.com/2014/01/06/driving-safety-ad-new-zealand/

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