Distracted Driver Accidents

Recent Comments

Toyota Using New Oculus Rift Distracted Driving Simulator to Educate Drivers

Kiernan HopkinsKiernan Hopkins

The great physiologist Pavlov famously conducted the classical conditioning experiment making dogs salivate at the ringing of a bell while waiting to be fed.  I have a difficult time thinking of anything else in the present day that is more comparable to this classic age old experiment then the modern day human and their cellphone.  It is a natural instinct for us to drive distracted.  I know that when I hear the vibration or “ding” of my cellphone notifying me of a new text, I immediately go to check the text and read it without even thinking twice.  I’m willing to bet that most other people out there have a similar behavior pattern as I do in terms of this topic discussion.

Now what makes this impulse of distracted driving so dangerous is that now think of the same situation except now you are driving a vehicle with 3 of your friends with you?  You receive a text from the 4th friend that was running late and without thinking you lift your phone to check the text.  Next thing you know CRASH!!!   You and your 3 friends are all dead…

Toyota is and has been working very hard to help increase distracted driving awareness among drivers of all ages, but especially younger/newer drivers because these are the drivers have the strongest temptation to disregard the law and check their phone anyway.  Toyota is doing this through their ongoing driving and safety campaign, TeenDrive365, which is designed for teenagers and parents of teens.  This TeenDrive365 Toyota Campaign has created a distracted driving simulator using virtual reality technology.

The people who partake get into a real full size Toyota and then put on an Oculus Rift headset.  As soon as the participant puts on the Oculus Rift headset they are virtually in the car, driving down a city street, radio on, couple friends riding in the seats next to him.  And wouldn’t you know it, the next part of the simulation is a cellphone starting to ring and ring and ring, begging to be answered or checked while the virtual car is still driving.

Of course there are some participants that pass and some that fail this test but the simulators purpose is not to determine which drivers are safer than others, rather to increase distracted driving awareness, especially among young teenagers and adults.

Make sure that if you or someone you love is involved in an accident that was caused by a distracted driving, contact an professional that can ensure you are taken care of from a legal standpoint, to a medical standpoint.  An experienced auto accident attorney that specializes in distracted driving accident cases will make sure you recover the proper amount of compensation for your emotional and physical recovery from the distress and pain caused by the accident.

Kiernan graduated from University of San Diego and started out as an Intern with us. He worked his way up to a full time position on the High Rank SEO team doing organic SEO and local search optimization. Kiernan focuses his efforts on Google locals/maps optimization for our clients who need high visibility for local searches. As the newest member of the HRW team, he is committed to becoming a true SEO rockstar.

Comments 0
There are currently no comments.

This site uses Akismet to reduce spam. Learn how your comment data is processed.