Distracted Driver Accidents

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General Driving Safety (Amazing Ad Campaign)

Kiernan HopkinsKiernan Hopkins

It seems like it’s hard to find a new way to tell drivers to be more careful, but this ad from New Zealand manages to do just that.

The public-service announcement, from NZ Transport Agency, dissects an accident by freezing the moment before impact. A man who pulled out of an intersection too fast pleads for his life and that of his son. The request falls on deaf ears, though. “I’m going too fast,” replies the driver of the oncoming car. The point: Other drivers make mistakes, too, so be careful.

SEE ALSO: If This Sochi Ad Doesn’t Make You Tear Up, Then Check Your Pulse

As is often the case, however, the ad isn’t totally original. Redditors point out that a road-safety ad from a few years ago in Thailand took a similar creative approach, albeit with a much lighter touch:


Found here: http://mashable.com/2014/01/06/driving-safety-ad-new-zealand/

Kiernan graduated from University of San Diego and started out as an Intern with us. He worked his way up to a full time position on the High Rank SEO team doing organic SEO and local search optimization. Kiernan focuses his efforts on Google locals/maps optimization for our clients who need high visibility for local searches. As the newest member of the HRW team, he is committed to becoming a true SEO rockstar.

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